Consumer Adoption and Usage of Broadband by Yogesh Kumar Dwivedi

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Author
Yogesh Kumar Dwivedi
Publisher
IRM Press
Date of release
Pages
332
ISBN
9781599047850
Binding
ebook
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
32

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Book review

Advances in telecommunications technologies have exploded into the marketplace. Consumers are offered various methods of access to the Internet and telephony at speeds and bandwidths much higher than only years previously. However, even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. Contributing to theory, practice, and policy, Consumer Adoption and Usage of Broadband develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various construct methodologies, thereby providing a clear window into the rational decisions of potential broadband consumers.


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